elle: 2020 hit list - the next big things

After the explosion of cryotherapy treatments aimed at everything from freezing fat to shrinking under-eye bags, the big chill has gone DIY.

One of the most fun iterations? Synth Labs Intl's hydrating and cellular-rich frozen face masks, the packaging which, fittingly, resembles a Calippo once the formula is blended and frozen.

"The benefits of ice therapy are addictive," says co-founder Dani Andreev.

"It induces healing, stimulates blood circulation and decreases inflammation." That kind of glow-up is even better than a lemon-lime ice-block on a summer's day.

Thank you Elle!